The brief:

In 2007, Unilever decided on a clear objective for all its major global brands. It wanted a holistic approach to improve its brand consistency, quality and to reduce costs. To meet this goal, Unilever required a distribution system to deliver commercials to broadcasters around the world quickly and cost-effectively.

The solution:

Beam mobilised its international network and instigated a digital workflow to enable Unilever to manage and distribute commercials to broadcasters across every continent.

Beam’s network also allowed Unilever to support its investments in the developing BRIC markets; providing connectivity from North America and Western Europe to all the major urban conurbations of Brazil, Russia, India and China.

The result:

Beam manages over 12,000 Unilever deliveries annually to broadcasters in 74 countries. Operating 24/7 through our network of offices, Beam ensures that all Unilever commercials arrive on time and in the correct format every time.

Today Beam is Unilever’s exclusive international supplier for TV distribution with an increasing portfolio of brands.