Beam bets on Ladbrokes
Beam is working with agency Sapient on the latest Ladbrokes campaign ‘Game on’. The commercial ‘Bet in Play’ show live odds of UK football games and is part of Ladbrokes’ brand investment in continuing to position Ladbrokes as an innovative bookmaker.
The spots features legendary Italian footballer Tiziano Crudeli’s passionate commentary during a game, during which viewers are shown live and real time odds for football fixtures during that weekend.
Beam is handling all of the UK media delivery, with an estimated delivery schedule of 44 clocks in both SD and HD.
With incredibly tight turnaround as results come in, Beam worked alongside The Mill to adapt the spots and assure streamlined delivery within hours from our suites direct to TV stations.
Mischa Loughnane, Account Executive at Beam explains, “Working with Sapient on such an exciting and fast paced project was perfect for Beam. From making our clients feel assured about the incredible delivery timescales through to being able to offer a ‘one-stop’ solution, working on the commercial with The Mill made us the right partner to execute the delivery direct to TV station and crucially, on schedule.
The campaign will appear during football coverage on Sky, ITV and Channel 5 and launched on Saturday 4 August.