Beam welcomes Brothers to the family!
Beam are delighted to be working on the latest Brothers cider’s TV commercial ‘Welcome to the Family’, which hit the screens last week as part of their £5m annual marketing campaign.
Completing all of the clearance and trafficking to get the Mad Cow Create commercial to air, Beam also handled the full delivery of both the 30” and 10” commercials.
Directed by Nick Vecchi, ‘Welcome to the Family’ combines high-speed photosonic shots of fruit exploding with highly stylised images of the Brothers festival happening within the juice droplets.
The commercial is running nationally on terrestrial and digital channels and will reach nearly 90% of all 18-34 adults, and online viewers got a sneak preview of the spot when it launched online on the Brothers website, Facebook and You Tube channels with some extras including outtakes and behind-the-scenes footage.
The soundtrack comes from Lily Allen’s new signing, CULTS, with ‘Go Outside’ which was released earlier this month. Lily, who has always been a fan of Brothers Cider, suggested the track through Facebook. The track was then remixed by DJ combo ‘The 2 Bears’, Raf Rundell and Joe Goddard (Hot Chip) to give it a more upbeat twist to suit the party vibe.