On the back of TBWA’s new Twix spot, we have successfully managed the global delivery fulfilment of the first in a new campaign via our Beamsuite service, facilitating an entirely digital process from start to finish.

The High Definition campaign was made available in local offices on the day of approval which enabled them to immediate access to work on adaptations for their specific markets with no delays, couriers or tapes.

The Twix campaign has made breaking news on Brand Republic as “Its biggest global campaign in years with a humorous ad that attempts to position the brand as the snack of choice when taking a break”.

Twix’s creative agency TBWA digitally distributes all of its international commercials via Beam and we are very pleased to be part of the new campaign.